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Bake Box is a venture that was launched last year. It acts as an interface between home bakers and people who like baked goodies—so, every month, they focus on one home baker. The home baker creates a special selection of cakes, pastries, cookies, etc (often themed—for instance, the December bake box was all about plum cakes and mince pies).All customers have to do is go to the Bake Box website and place an order—filling up a form to provide your name and address, phone number, and the preferred date of delivery. Currently, Bake Box delivers only on specified dates of a month, usually on the weekends: along with the contents of the month’s bake box, they also list the dates on which the box can be
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Bake Box is a venture that was launched last year. It acts as an interface between home bakers and people who like baked goodies—so, every month, they focus on one home baker. The home baker creates a special selection of cakes, pastries, cookies, etc (often themed—for instance, the December bake box was all about plum cakes and mince pies).
All customers have to do is go to the Bake Box website and place an order—filling up a form to provide your name and address, phone number, and the preferred date of delivery. Currently, Bake Box delivers only on specified dates of a month, usually on the weekends: along with the contents of the month’s bake box, they also list the dates on which the box can be delivered. You can either have it delivered to the address you provide (in which case the box costs Rs 850), or you can pick it up (which costs Rs 750). Payments are cash on delivery.
The bake box for the month we ordered (June 2013) was from a home baker who calls her bakery B.Sweet. The box was touted as a ‘healthy and light’ bake box—not very light nor fat-free, if that’s what one expected, but without icing or heavy cream toppings and fillings. The bake box, as listed on the site, consisted of lemon-poppy seed muffins, a double chocolate mud jar, oat walnut raisin choco chip cookies, chocolate-dipped coconut macarons, red velvet brownie, banana walnut muffin, black bottom cupcake, and buttery scones.
We placed our order online and received an immediate automated mail response confirming the order and providing a phone number we could call in case we had any special instructions. We did; we wanted the box delivered to us before noon on the date we’d specified. When my husband phoned, the lady who answered was polite and efficient, and said that it wouldn’t be a problem, but she’d let us know in advance if they wouldn’t be able to deliver at the time we’d asked. She didn’t phone, and the Bake Box delivery man turned up at our home on the appointed date, at 10 AM! It’s an understatement to say we were impressed; in Delhi, delivery men turning up on time is close to unknown.
The contents of the box were neatly packed in a paper-lined cardboard carton, with a special Bake box red ribbon around it, and a personalised handwritten note addressed to my husband (who’d placed the order). We thought that was a lovely little personal touch.
Now, to the contents of the box itself.
1. chocolate-dipped coconut macarons: I had been expecting something like the classic French macaron, all lovely shiny top and perhaps sandwiched with a coconut cream. What we got, though, was what the most pedestrian of bakeries in India refer to as a coconut ‘macaroon’: a somewhat soft biscuit-like confection flavoured with lots of desiccated coconut. This was a walnut-sized spherical macaroon, its top dipped in chocolate sauce and allowed to set. Not bad, but not something I’d have expected from a baker of any worth.
2. Oat walnut raisin choco chip cookies: This was much more the thing! These cookies had that lovely chewiness of oats, and were lavishly studded with chocolate chips and walnuts, though the raisins were slightly fewer in number. A definite improvement on the macarons.
3. Banana walnut muffin: This was one of my favourites from the bake box: I love bananas, and this muffin was loaded with the fruit, and with just the right amount of chopped walnuts too. Lovely texture, nice and moist. The only problem I had with this was that it was just too small! I expect muffins to be substantial enough for one to last through one cup of tea or coffee; this one was so tiny, all of it could be finished in just three bites!
4. Red velvet brownie: The handwritten note that had come with the bake box—from the Bake Box team, not the baker herself—had especially mentioned the red velvet brownie as being ‘awesome’. I was a little sceptical; while I love brownies, red velvet cake isn’t a huge favourite with me, mostly because I’m more attracted to interesting flavours than to pretty colours and lots of frosting. The red velvet brownie, however, was an interesting blend of pretty colour and flavour. It tasted of chocolate, was a rich deep crimson in colour, and had that slightly chewy, fudgy feel of a good brownie. I’d have preferred more chocolate in the brownie, or perhaps some textural contrast in the way of nuts or chocolate chips, but even without those, this was a good sweet.
5. Lemon-poppy seed muffin: Like the banana walnut muffin, this one too was far too small for my liking—and, unlike the banana walnut muffin, this one wasn’t too great either. For one, the texture was a bit dry. For another, it didn’t taste very much of the ingredients it was named for. True, I could see the poppy seeds sprinkled over the top, but since poppy seeds, at least in such small quantities, have very little flavour of their own, they didn’t contribute much—not even in the way of texture. And if I hadn’t known this was supposed to be a lemon muffin, I wouldn’t have known; I couldn’t taste any lemon there.
6. Double chocolate mud jar: The double chocolate mud jar was a small plastic jar, covered and tied with a cute little blue ribbon. Inside was a gooey, deliciously moist and chocolate-rich dessert, rather like a broken-up cake, studded with walnuts. A runaway hit with both my husband and I; we loved it.
7. Buttery scones: The scones were probably the least impressive of all the items in the bake box. They were stodgy, not really buttery, and with nothing to recommend them in terms of either taste or texture. Also, since they were plain scones, and they didn’t come with any sort of compote, jam, or other spread with them, we needed to improvise—a bit of a problem since we don’t usually consume jam, and so didn’t have any at home. We had our scones with maple syrup instead, which was better than having them plain, but it still didn’t do much to improve the texture.
8. Black bottom cupcake: This was a small, un-iced cupcake made from a dark chocolate batter, with what looked like a teaspoonful of plain vanilla batter poured on top before being baked. Nice enough, but not spectacular.
Overall, this was an erratic bake box. Some of the things—the cookies, the mud jar, and the banana muffin—were good; others were average; the scones were avoidable. That, I suppose, is probably the case with Bake Box as a concept, too: some home bakers may be good, others not. It’s perhaps a bit of a gamble here. And, going by the quantities in the bake box, an expensive one, too: there isn’t a huge amount of stuff here, and if there are more than two of you to share the contents, it can be frustrating.
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