Heineken Brewery Reviews (Amsterdam, Netherlands)

Heineken Brewery

by Jctravel1983

Amsterdam, North Holland, Netherlands

November 15, 2012

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When going to Amsterdam and if you are a fan of beer, the Heineken Brewery is certainly something worth visiting. It only costs 10 euros to enter and we all thought it was money well spent. From the city center it’s about 20 minutes walking and when ...Read more

From journal Hoorn Amsterdam

Cross Between a Brewery Tour and a Fun House

by ch2001

Chicago, Illinois

August 27, 2009

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In a city with so much history and culture, it slightly embarrasses me to say that the Heineken Experience was one of the trips highlights. First off, the tour is in English, so after two days faced with the language barrier I was happy to ...Read more In a city with so much history and culture, it slightly embarrasses me to say that the Heineken Experience was one of the trips highlights. First off, the tour is in English, so after two days faced with the language barrier I was happy to completely understand my surroundings.

The tour started with a video running through the founding and evolution of the company, followed by a maze filled with historical Heineken objects.

Eventually you make your way to the brewery littered with large copper colored cisterns and the smell of barley. In this room you can read and hear about the beer making process, and taste the wort separated during the mashing process.

Next is the "Brew You Ride", a virtual experience that takes you through the beer making process (in English of course), complete with a moving platform, wind, and mist. This was a definitely a "is this real?" moment.

After the ride, you enter a room with two star shaped bars tended by English speaking dutch bartenders. There they crack some jokes, explain why beer is supposed to have head (including a fairly comical joke for those English speakers), and give you your first sample.

From here the tour transitions to a bit of a fun house atmosphere - Heineken video games, short videos displayed in single person pods, Heineken sports memorabilia, and loads of other things to overload your senses.

The finale is, of course, a bar with another sample. Your ticket includes two samples, but they weren't stopping at two. Try the Heineken '0' - it's kept at zero degrees Celsius, so it's refreshingly ice cold.

Don't forget to swing by the gift shop on your way out - it's reasonably priced and their pint glasses make great gifts. Close

From journal A Week in Europe 2009: Amsterdam for Three Days

A Neat Experience

by Wizeazzgurl

Union, New Jersey

July 9, 2008

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Let me start off by saying that I am not a big drinker, I do not even like beer, but my best friend did and we had heard that this place deserves a visit. Oh boy! Was everyone right.As soon as you walk in, you immediately know you are going to ...Read more

From journal 2 Azn Chicks in Amsterdam

Heineken Brewery

by Travelny2

New York, New York

March 26, 2008

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Best of IgoUgo The Heineken Brewery (Brouwery) was a very fun experience and at only 10 euros, one of the best values that we found in Europe. At least with admission here you get something tangible in return, in the form of free fresh brewed beer!The Brewery is a ...Read more The Heineken Brewery (Brouwery) was a very fun experience and at only 10 euros, one of the best values that we found in Europe. At least with admission here you get something tangible in return, in the form of free fresh brewed beer!

The Brewery is a bit of a walk from the most central part of Amsterdam but still relatively short, probably about 15 or 20 minutes. There is usually a small line to get in but it moves quickly, we waited less then 10 minutes even though the line went all the way out the door.

The tour first takes you through a series of rooms that illustrate and educate the guest on the history of Heineken, the brewing process and the various stages and looks of the Heineken bottle throughout the decades. The interior is designed in an old fashioned style giving the whole place the look of an old village.

The tour will take you through an interactive room where you can play games, answer trivia questions etc. There were probably at least a dozen or so interactive exhibits. One of the highlights of this room was a machine that allowed you to take a picture of you and your friends, put a digital Heineken frame around it of your choosing and then email it to friends and family back home all free of charge. It was a nice souvenir and something to remember the place by when you got home.

There was another room that takes you on a virtual ride of what it is like to "be a Heineken" from brewing through the bottling process and onto consumption. You stand on a vibrating tilting platform with a large screen in front of you.

Finally you will pass through the brewing room where you will see the distilling vats and then at the end you arrive at the bar where you can exchange two of your tokens for two free beers. There are booths and tables to relax at with interactive TV panels at each of the booths that have a few more things you can check out. There is a very extensive gift shop connected to the bar with every Heineken related item you could possibly want to purchase. If you hang around in the bar for a while there is a pretty decent chance that someone will offer you extra drink tokens that they don't want to use. This happened to us twice in about 20 minutes. There is also another bar about halfway through the tour where you exchange a different colored token for a beer, so you get three in all included in the admission price.

The Heineken Experience was a lot of fun and definitely worth the price. The beer was excellent and it doesn't get any more fresh. 10 euros well spent as far as we were concerned.

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From journal 24 Hours in Amsterdam

Heinekenbrouwerij

by Mandan Lynn

Smithwick, South Dakota

June 8, 2006

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Best of IgoUgo Heineken Experience10am-6pm (7pm in July and August)10 euros (no student discount)The admission fee includes three drinks and a gift--a bottle opener.I don't like beer that much. But I was DELIGHTED by this place. It was such fun. You get the ...Read more

From journal Amsterdam, Netherlands

Heineken Experience

by notso62

Boston, Massachusetts

June 5, 2006

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Best of IgoUgo Heineken is the fourth largest beer-brewing company in the world, and its popular beverages can be sampled at almost any bar you go to stateside or abroad. This brewing company is an Amsterdam original, having been founded here in 1865. The brewery ...Read more

From journal Mixing Business and Pleasure in Amsterdam

Heineken Exerperience

by Linz100

Edinburgh, United Kingdom

May 30, 2006

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Best of IgoUgo We decided to visit the Heineken Experience (click here to find out more about the ins and outs - http://www.heinekenexperience.com) after a work colleague of mine told me about it. It is the old brewery house in Amsterdam of the famous Heineken ...Read more

From journal Trip to Amsterdam

Heineken Brewery

by catronma

Nixa, Missouri

April 24, 2006

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When we went the tour was only €5, and worth the money. You get three drinks during the tour, which is more of a historical tour rather than of a working brewery. There are a few interesting and entertaining parts of the tour. There was an area ...Read more

From journal Amsterdam, Netherlands

Heinekenbrouwerij

by honeyb

San Francisco, California

February 5, 2006

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This isn't a museum in the traditional sense. In fact, the only things from the past are the old brew kettles and lager tanks where the beer matured. The highlight of the tour, if you can call it that, is a 3-minute "ride" where you ...Read more

From journal Day Trips to Amsterdam

Heineken Brewery

by ebloom2201

Lewisville, Texas

November 24, 2005

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Good tour--worth the 10e for the tour. You get three beers and a glass. Learn how beer is made. There are two bars, a DJ booth, and Internet movies to send home.

From journal Amsterdam 2005

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